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Meet Rachel Rich!

Meet Rachel Rich!

Results matter, and Keller Williams- Innovate’s Real Estate Agent, Rachel Rich is dedicated, above all, to consistent and definitive results in one of the most demanding markets in the country.
Rachel’s effectiveness reflects her skill, and her exceptional business savvy. She is a member of a team unparalleled in the region–experts in marketing, social media, and photography, all committed to the highest level of service for buyers and sellers. In addition to her outstanding negotiating skills, insightful market knowledge, and well-honed intuition, Rachel is aligned with top real estate colleagues with a commitment equal to her reputation. Their considerable resources ensure that Rachel’s clients benefit from access to highly qualified prospects.
Rachel is a longtime resident of Eastern North Carolina, where she has long been committed to the coastal lifestyle. Originally from Canada, her families’ southern roots brought Rachel’s family back to NC when she was just 14. Her husband Shane is the Assistant Vice-President of Operations at Jones Onslow Electric Management Cooperative, and a true local of the area. Together, they have their fingers on the pulse of Onslow County and the surrounding areas. Rachel and Shane make it a priority to invest in the local area and show others what a great place Eastern North Carolina is to call home. Their biggest priority is —family. When you become a client, you become part of their family.
Success is often a story of perseverance and tenacity. After growing up in Eastern Ontario Canada and Wilmington NC, Rachel attended Mount Olive University, earning her B.S. in Business Administration with a focus in Human Resource Management. Then, she launched her real estate career as a County Tax Administrator assessing and appraising commercial and residential real estate for a local county. Rachel shifted gears and found herself moving in a different direction towards a permanent position as an agent with Coldwell Banker Sea Coast and has dedicated her career to real estate.
Rachel believes loving and supporting local organizations is a priority and is an active member of the Back Swamp Ruritans club, and an advocate for Breast Cancer patients, being a survivor herself. North Carolina provides the perfect environment for Rachel to pursue her interests, ranging from boating and fishing, ice skating and skiing, and photography.
The key to understanding Rachel’s effectiveness and entrepreneurial spirit is integrity—her respect for communication, transparency, innovation, creativity, and the resources entrusted to her. Rachel’s top priority is ensuring every client receives a superior service, regardless of the price point. Rachel is especially passionate about the potential of real estate to improve the lives of her clients—allowing them to live a more exciting and adventure-filled life. Real Estate has created a deep loyalty and life-long friendships with her clients, vendors—and her team.